Meeting The Googlers
"New York Times, Thursday, March 25, 2004
by David Pogue
Google, the Web search page-slash-cultural
deity is expected to go public this Spring - the biggest in high-
tech history, with a valuation as high as $25 billion!
For the best of both worlds, form and function, download and install the Google toolbar. Not only does it put the
Google search box into your browser full-time, but it also blocks pop-
up ads and fills in forms for you. By The Way (BTW) it is Spyware free -Google Toolbar Download-.
Phrase your question in the form of an answer. "After all, you're
not looking for Web pages that ask your question," explains director
of technology Craig Silverstein. "You're looking for pages that
answer it." So instead of typing, "What is the average rainfall in
the Amazon basin?", you might get better results by typing "The
average rainfall in the Amazon basin is."
This is an old one, but very important: Put quotes around phrases
that must be searched together. If you put quotes around "electric
curtains," Google won't waste your time finding one set of Web pages
containing the word "electric" and another set containing the
word "curtains."
Similarly, put a hyphen right before any word you want screened
out. If you're looking up dolphins, for example, you'll have to wade
through a million Miami Dolphins pages unless you search
for "dolphins -Miami."
Google is:
A global White Pages and Yellow Pages. Search for
"phonebook:home depot norwalk, ct," Google instantly produces the
address and phone number of the Norwalk Home Depot. This works with
names ("phonebook:robert jones las vegas, NV") as well as businesses.
Don't put any space after "phonebook." And in all of the following
examples, don't type the quotes I'm showing you here.
A package tracker. Type a FedEx or UPS package number
(just the digits); when you click Search, Google offers a link to its
tracking information.
A calculator. Type in an equation ("32+2345*3-234=").
Click Search to see the answer.
A units-of-measurement converter. Type "teaspoons in a
gallon," for example, or "centimeters in a foot." Click Search to see
the answer.
A stock ticker. Type in AAPL or MSFT, for example, to see
a link to the current Apple or Microsoft stock price, graphs,
financial news and so on.
An atlas. Type in an area code, like 212, to see a
Mapquest map of the area.
Google is Wal-Mart's computer. Type in a UPC bar code number, such
as "036000250015," to see the description of the product you've
just "scanned in." (Thanks to the Google Blog,
http://google.blogspace.com, for this tip and the next couple.)
An aviation buff. Type in a flight number like "United
22" for a link to a map of that flight's progress in the air. Or type
in the tail number you see on an airplane for the full registration
form for that plane.
Google is the Department of Motor Vehicles. Type in a VIN (vehicle
identification number, which is etched onto a plate, usually on the
door frame, of every car), like "JH4NA1157MT001832," to find out the
car's year, make and model.
For hours of rainy-day entertainment, visit http://labs.google.com.
Here, you'll find links to new, half-finished Google experiments-like
Google Voice, in which you call (650) 623-6706, speak the words you
want to search for and then open your browser to view the results.
Disclaimer: It wasn't working when I tried it. (Ditto a lot of these
experiments.)
Poke around the "Services & Tools" link on the Google.com home page
and you'll find some of the better-known lesser-known Google
features, if that makes any sense. For example, there's Froogle
(product search), News, Groups (Internet discussion boards), Google
Catalogs (hundreds of scanned-in product catalogs), Images (find
graphics and photos from other people's Web sites), Blogger (publish
your own online journal), Google language translation, Google Answers
(pay a couple of bucks to have a professional researcher find the
answers for you) and much more.
Visit David Pogue on the Web at DavidPogue.com."



